Are Website Analytics Enough to Manage Your Online Reputation?
Website analytics and social media insights tools are excellent for overall marketing efforts. However, they do not have enough data to truly be helpful with online reputation management (ORM) efforts.
Website Analytics: What They Do
Website analytics tools such as Google Analytics will provide a lot of information about the people who visit your website, how they find your website, and what they do while they are there.
- See search engine queries that bring people to your website.
- See how long people stay on your website.
- See what page brings them into your website.
- See what page they leave your website on.
- See which social media posts are bringing people to your website.
Website Analytics: What They Don’t Do
These tools are essential to the success of getting to know your online audience, but they won’t tell you everything you need to know.
Even as Google Analytics and similar programs continue to add more features, they still won’t:
- Tell you what people are saying about your website.
- Tell you why people are leaving your website.
- Tell you whether or not they engaged on your website.
How to Track Twitter and Facebook Clicks
Social Media Insights Tools: Wills
Facebook and Twitter have their own built-in insights, to help you see more about the interactions you are involved in. Here’s what you can expect.
Facebook will:
- Show you how many people saw your post.
- Show you how many people are “talking about” your page. If people don’t tag your page in their status, then it won’t count.
- Show you how many people are sharing what you post.
- Show you how many new fans you get in a week.
- Show you how many fans you lose in a week.
Twitter will:
- Show you how many people reply to your tweets.
- Show you how many people re-tweet your tweets.
- Show you how many followers you get.
- Show you how many followers you lose.
Social Media Insights Tools: Wont’s
As helpful and robust as the built-in social media insights tools are, they don’t give you all the information you need to see what your online reputation looks like.
Facebook won’t:
- Tell you who’s doing what activity wise.
- Show you activity in real time.
- Give an accurate picture of who’s talking about you and what they are saying.
Twitter won’t:
- Tell you who’s doing what activity wise.
- Show you activity in real time.
- Give an accurate picture of who’s talking about you and what they are saying.
What can you do?
Don’t ignore your website and social media analytics. Just like how manufacturing business owners tend to make use of analytics platforms (refer to https://www.knime.com/solutions/manufacturing-analytics to learn more) to keep a track of their business operations and implement strategies accordingly, you can also use similar data analytics tools in your business. They are valuable tools and you’ll need to use them to tailor your marketing campaigns. They are also useful when you are trying to make adjustments to your website design and you want to make sure everything remains user-friendly. If need be, hire a professional company with similar caliber to Expedition Co. to find out the problem and implement a solution for the same.
Additionally, you could rely on other means to find out who is talking and what they are saying. Google yourself and look through the first results. Read comments on blog posts and reviews. Claim and read your profiles on various review sites. Search Twitter for hashtags related to your business.
What you find can give you a good indication of your online reputation. If you notice a problem, reach out to the people and offer to rectify the situation. Keep it calm, cool, and professional, or you could make the problem worse.
Do not hesitate to call on a professional ORM team to help you. They have tools and expertise that you as a regular consumer will not be able to use to manage your reputation on your own.
